Thursday, April 24, 2008

Giving Hemingway a Bad Name

I would have expected more from a Cameroon, and more from a name as fabled as Fuente Hemingway. The Arturo Fuente Hemingway Signature, a long, narrow perfecto-shaped cigar, costs lots of money and looks awfully good in your humidor. It's got a nice brown hue and holds all the sweet and spicy promise of its Cameroon wrapper.

But light it up and you will find another boring, expensive cigar. There is no kick, nuance, fullness, or development. Just a rather wimpy, wistful, much-too subtle stick jutting out of your disappointed mouth. The burn is good and the cigar looks fashionable. It draws well and produces a decent, although not hearty, cloud of smoke. Is that enough to justify 13 dollars? No. Because the one thing missing was flavor.

Without flavor, you're just posing. Sports fans, that's not why I smoke a cigar. I'll step out of the ring now and leave the Arturo Hemingway series to fans who have an unshakeable belief in the brand, flavor be damned. The Fuente brand will survive my approbation. That's the power of a name.

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